I worked in-house for Real World Analytics for over a year. Real World Analytics is a data insights company who give key KPI reports to Retail, Pharmacy and the Motor Industry. We were hosting a Pharmacy event in a hotel in Leicester England. The Audience was pharmacy groups, the event was called Data Driven Pharmacy where our customers spoke about how data helped different areas of their business. To create the Logo I derived it from our Real World Analytics brand guidelines and combined the Idea of the Pharmacy cross to create the Data Driven Pharmacy logo. The colours I chose from our secondary palette this helped our two brands blend but also be different.